Author: milan

Title of ToR: Junior Social Media and Website Editor EUROPE HOUSE BITOLA

1. Reference persons

Reference persons for the mission is Project Manager Aneta Spirkoska, e-mail: aneta.spirkoska@gopa.eu

2. Reference documents

Terms of Reference of the Project and the Organisation and Methodology (O&M) of Business and Strategies in Europe (B&S Europe) consortium

3. Terms of Reference Relevance

The assignment will contribute to raise public awareness of and contribute to public support for the European Union and its actions and the EU accession process.

4. Assignment objective(s)

The assignment aims at supporting/assisting the Social Media and Website Management Team of Europe House Skopje and, in particular the Europe House staff in Bitola, in implementing the plan of social media activities and contributing to reaching project objectives.

5. Main Tasks/Activities

For this activity, we envisage 1 expert for EH Bitola to join the pool of Junior Social Media and Website Assistants to help with coordination and implementation of all public information and communication  events  and  campaigns  envisaged  under  the project  contract  and to maintain the dynamic engagements of social media profiles of EUHs in Skopje and Bitola. They will contribute for representing the EH network across social channels as the sole voice of the brand. This primarily includes creation of content, as well as timely response to comments. They will provide suggestions needed to enhance EH online presence and largely contribute to building the EH brand.

The allocation of tasks to the Junior Assistants will be decided by the TL and the Social Media and Website Management Team based in EH Skopje, but also other EHs’ team members based on necessity and demand as well as based on the level of complexity and urgency.

They will assist for communication through social media in close interaction with the Skopje SM management team. They will follow upon the social media accounts (incl. social media listening) and of the daily content update, posts, discussions, moderation and management of social media accounts/sites. This includes monitoring, executing, filtering, and measuring the social media presence of the EH brand. They must be able to work under time pressure and within short/tight deadlines.

6. Related Outputs

The Junior Social Media and Website Assistant is expected to help with keeping updated the social media accounts of Europe House in Bitola and to help in updating the EUH’s website, more specifically assist in:

• content creation, editing, hosting, developing;
• sharing Facebook posts of the EU Delegation; cross-posting shall be ensured;
• retweeting posts by EU Head of Delegation, EU leadership
• support of the ‘EU with YOU’ communication process to ensure wide outreach and tailor-made approach to different target groups;
• produce and  disseminate  news  from  events/activities  organised  and  attended  by  the  EU Delegation;
• creating and implementing  weekly  social  media  plan  through  daily  selection  and  posting  of content,  under  the  general guidance  of  the  EU  Delegation. Creating, publishing and publicizing content (text, audio-visuals etc.) on the chosen social media;
• posting and sharing information from the websites of the Europa domain, the EU Delegation and the EHs, posts from EU Tube, as well as relevant  websites of partner institutions, government, civil society and others communicating on EU relevant issues;
• posting latest information on EU assistance and providing up-to-date project summaries (these will also be used for thematic campaigns);
• sharing stories on events/activities organised or attended by the EU Delegation, events at the EHs /EUIPs;
• raising the level of debate on social media about EU policies, values and projects;
• creating interactive platforms and building a strong online community;
• provide a proposal for upgrading access of visitors to modern technologies in the EHs;
• ensure EHs live debates to be web streamed to any local sites.

7. Timing and duration of mission/s

The selected expert shall be engaged on a part-time basis in the period from September 2025  until 15.01.2026 and will use working days jointly with the other experts from the Pool of Junior SM assistants.

They will work on an ad-hoc basis, as demanded by the needs of the project’s activities.

In order for them to work, specific demands must be sent by the relevant NKE, as well as the euwithyou_mk@bseurope.com address.

8. Candidate’s profile

Qualifications and skills

• A Secondary school degree / University degree in Social Media Marketing or as a Digital Media Specialist, is considered as asset;
• Solid writing, editing (photo/video/text), presentation and communication skills;
• Fluency in written and spoken English and Macedonian;
• fluency in written and spoken Albanian would be an asset;
• Fully computer literate.

General Professional experience 

• Minimum 2 years’ experience in the field of communication/public relations/content production/marketing.

Specific Professional experience 

• Minimum 1 year working experience in producing of or actively contributing in online social media content and/or marketing-related activities
• Sound understanding of major social media channels and platforms (Facebook, Instagram, Youtube, Twitter);
• Working experience under an EU-funded projects, would be an asset;
• Capacity to work within a creative team and in dynamic environment;
• Experience in working with different target groups and/or multipliers (civil societies, media, academia, government, business, other);
• Dynamic, motivated, highly committed, and honest.

10. Performance indicators

The indicators reflecting the expert’s performance are: good planning and execution of the assignment, timely presentation of results and outputs, quality of documents and monthly reporting to be provided to the Team Leader and the Beneficiary.

11. Evaluation of work

Performance of the expert will be assessed by the Team Leader and Project Manager based on the monthly reporting from the expert.

12. Other arrangements

Liaise with Team Leader and the other experts when needed on all steps related to the accomplishment of the above mentioned tasks, to inform and receive approval on all implementation aspects as per Europe House internal rules and procedures.

In accordance with the standard operating procedure, the expert will accomplish and sign a monthly timesheet for approval and signature by the Team Leader and EUD, reflecting the actual number of workdays rendered, briefly indicating the place where, and the task for which, these were rendered.

*Applications with CV and Letter of interest should be sent to aneta.spirkoska@gopa.eu and euwithyou_mk@gopa.eu latest by: 24^th of August 2025 COB.

EUROPE DAY 2025 MARKED BY EUROPEAN SOLIDARITY AND SUPPORT FOR KOCHANI

Over 3,300 participants in seven cities united in solidarity, raising nearly 1.5 million denars in donations at events organized throughout May on the occasion of May 9 – Europe Day. This year, the celebration of Europe Day was dedicated to supporting the victims and those injured from the tragedy in Kocani through a series of activities organized by the Delegation of the European Union and the Europe House network. As a sign of support, citizens took part in charity races and participated in art auctions with works by local artists, expressing their humanity and solidarity with both the families of the victims and the entire Kocani community.

The European Union remains strongly committed to long-term psychosocial support for those impacted by the tragedy. As part of this support, and in cooperation with the Embassy of Sweden, a delegation from the Swedish city of Gothenburg is set to visit Kochani to share their experience in dealing with collective trauma following a similar tragedy in 1998.

This year, Europe Day carried a strong message of unity and solidarity. Through numerous joint activities, citizens showed what it means to stand together when humanity is most needed. From artists to runners, from children to the elderly—everyone came together for one common goal.

EU support for Kochani began immediately after the tragedy, with the activation of the EU Civil Protection Mechanism, through which 115 people affected by the fire were transported for treatment to EU Member States and partner countries. This swift and coordinated response once again demonstrated the strength of European solidarity. For many, that timely action was life-saving.

During the Europe Day reception on 8 May, held at the Museum of Contemporary Art in Skopje—a symbol of resistance and solidarity—an art exhibition was opened in cooperation with DLUM. Local artists generously donated their works, which were put up for sale to raise funds in support of those affected by the Kochani tragedy.

On 9 May, iconic historical and cultural landmarks in seven cities were illuminated in blue—the color symbolizing unity and solidarity among European nations.

The main event of the month—the humanitarian races—took place on 25 May in seven cities: Skopje, Bitola, Veles, Tetovo, Strumica, Struga, and Kriva Palanka. Under the motto “All for Kochani. We Run Together,” more than 3,300 participants registered. Despite unfavorable weather conditions, citizens ran—many even in the rain—united in their goal to help Kochani.

Among the participants were ambassadors and staff from EU Member State embassies in North Macedonia. Running side by side with citizens across all seven cities under the hashtag #TeamEurope, they led by example in demonstrating solidarity.

The total amount raised through the charity runs and the art auction reached nearly 1.5 million denars. All collected funds were transferred to the account of the Red Cross of North Macedonia, dedicated to supporting the victims of the Kočani tragedy.

In addition to immediate aid, the EU Delegation also ensured long-term psychosocial support for Kochani residents through the Centre for Psychosocial and Crisis Action.

EU Member States are also providing different forms of support through their national mechanisms. As part of these efforts, the Embassy of Sweden in North Macedonia is organizing a visit of a delegation from the Swedish city of Gothenburg, which experienced a similar tragedy in 1998, when a nightclub fire took the lives of over 60 young people. The purpose of the visit is to share insights and experiences with the Kochani community on how to cope with collective trauma.

You can watch the video capturing moments and impressions from all seven races, filmed across various locations in the country—a testament to a day filled with humanity, compassion, and solidarity.

𝐄𝐔𝐑𝐎𝐏𝐄 𝐃𝐀𝐘 ! 𝟎4.𝟎𝟓 – 𝟐6.𝟎𝟓.𝟐𝟎𝟐𝟐 #THINKFORWARD

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