{"id":17728,"date":"2022-06-23T14:09:26","date_gmt":"2022-06-23T14:09:26","guid":{"rendered":"https:\/\/www.euhouse.mk\/?post_type=events&#038;p=17728"},"modified":"2022-06-23T14:09:26","modified_gmt":"2022-06-23T14:09:26","slug":"cultural-sustainability-irina-tosheva","status":"publish","type":"events","link":"https:\/\/europehouse.mk\/en\/events\/cultural-sustainability-irina-tosheva\/","title":{"rendered":"Cultural sustainability (Irina Tosheva)"},"content":{"rendered":"<p class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql\">Remaining true to her fashion ethos, Irina Tosheva focuses deeply on cultural sustainability, spending half a year in tireless research, nurturing and affirming the cultural identity of the Yuruks in the country. This community has existed since the 14 century and remains faithful to its specific beliefs.<\/p>\n<p class=\"cxmmr5t8 oygrvhab hcukyx3x c1et5uql o9v6fnle\">Inspired by this socio-cultural phenomenon, using her fashion language, the designer skillfully translated certain elements of their clothing in a fashion context, recognizable for the brand and her work. The whole approach was documented in a fashion video \u201cOYA\u201d and a documentary video \u201cPetals\u201d.<\/p>\n<p class=\"cxmmr5t8 oygrvhab hcukyx3x c1et5uql o9v6fnle\">The documentary shows the conversations with several different generations from the village of Alikoch and folklorist Prof. Dr. Vladimir Janevski, about their characteristic and colorful clothes.<\/p>\n<p class=\"cxmmr5t8 oygrvhab hcukyx3x c1et5uql o9v6fnle\">The public presentation and talks with part of the team would be at Europe House Skopje on June 27th from 19.00 to 20.30 hours. Join us!<\/p>\n<p class=\"cxmmr5t8 oygrvhab hcukyx3x c1et5uql o9v6fnle\">The project is funded by the European Union.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-17729 aligncenter\" src=\"https:\/\/europehouse.mkwp-content\/uploads\/2022\/06\/irina-tosheva-1024x536.jpg\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/europehouse.mk\/wp-content\/uploads\/2022\/06\/irina-tosheva-1024x536.jpg 1024w, https:\/\/europehouse.mk\/wp-content\/uploads\/2022\/06\/irina-tosheva-300x157.jpg 300w, https:\/\/europehouse.mk\/wp-content\/uploads\/2022\/06\/irina-tosheva-768x402.jpg 768w, https:\/\/europehouse.mk\/wp-content\/uploads\/2022\/06\/irina-tosheva-1536x804.jpg 1536w, https:\/\/europehouse.mk\/wp-content\/uploads\/2022\/06\/irina-tosheva.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"featured_media":17729,"template":"","meta":{"inline_featured_image":false},"event_category":[203],"class_list":["post-17728","events","type-events","status-publish","has-post-thumbnail","hentry","event_category-past-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultural sustainability (Irina Tosheva) - Europe House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europehouse.mkevents\/cultural-sustainability-irina-tosheva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultural sustainability (Irina Tosheva) - Europe House\" \/>\n<meta property=\"og:description\" content=\"Remaining true to her fashion ethos, Irina Tosheva focuses deeply on cultural sustainability, spending half a year in tireless research, nurturing and affirming the cultural identity of the Yuruks in the country. This community has existed since the 14 century and remains faithful to its specific beliefs. 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